![]() Microsoft's goal is to be a key connector between today's game creators and billions of gamers around the world.Rockstar Debuts Limited-Edition Cans Inspired by the Vibrant Iconography of the Longstanding Mexican Holiday Featuring Rockstar Pure Zero, Brisk, Crush and Manzanita Sol For more than 20 years, Xbox has been on a mission to bring the joy and community of gaming to everyone on the planet, making gaming a place for fun, inspiration and social connection. Microsoft's mission is to empower every person and organization to achieve more. Learn more about Frito-Lay at the corporate website, on Twitter on Instagram and on Facebook (Frito-Lay). and Canada, more than 200 distribution centers and services 315,000 retail customers per week through its direct-store-delivery model. The company operates 30+ manufacturing facilities across the U.S. Frito-Lay snacks include Lay's and Ruffles potato chips, Doritos and Tostitos tortilla chips and branded dips, Cheetos snacks, Stacy's pita chips, PopCorners popped-corn snacks, SunChips multigrain snacks and Fritos corn chips. ![]() PEP, which is headquartered in Purchase, NY. For more information, visit and follow on Twitter, Instagram, Facebook, and LinkedIn Frito-Lay North Americaįrito-Lay North America is the $23 billion convenient foods division of PepsiCo, Inc. pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. ![]() Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. "Not only will gamers enjoy discovering their new favorite game like Starfield, but our partners at PepsiCo are also giving every gamer the chance to snag even more points to unlock Xbox in-game content, games, consoles and more." "It just made sense to enrich our partnership with PepsiCo by introducing new users to Xbox Game Pass Ultimate with these three iconic brands that we know our fans love - DORITOS, MTN DEW and ROCKSTAR ENERGY DRINK," said Marcos Waltenberg, Director of Global Partnerships at Xbox. We're thrilled to reward players and fans for every purchase, courtesy of Xbox!" "PepsiCo and Frito-Lay couldn't have asked for a better partner than one of the powerhouses in gaming - Xbox. "As iconic brands in the gaming space, DORITOS, MTN DEW and ROCKSTAR ENERGY DRINK decided to reward fans for their continued loyalty by helping them level up," said Paul Mascali, Sports Marketing Director of Entertainment, Gaming & Creators at PepsiCo. ![]() ![]() Gamers who submit codes from specially marked packaging at the same time can earn up to 3x the points for even more gaming rewards and in-game content from some of the biggest games on Xbox, including Forza Motorsport, Madden 24 and Sea of Thieves, among others. Beginning Monday, October 9 through Friday, December 29, when gamers buy specially marked DORITOS, MTN DEW and ROCKSTAR ENERGY DRINK products*, new users will snag a code to unlock a free 1-month subscription to Xbox Game Pass Ultimate (a $15 value in every code), and all gamers can score points to earn gaming rewards. ![]()
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